The first thing visitors approaching the showroom see is a spacious shop window facing Clerkenwell Street. The space consists of two levels. The first one has an air of an art gallery about it that brings to mind Tate Modern. The bright, transparent space forms a non-distracting background, bringing the furniture design to the fore. With natural light coming into the interior from both sides of the building, visitors can take a good look at the fine products.

The other space in Nowy Styl and Kusch+Co’s showroom has a warmer and more subdued interior. It is dominated by earth-coloured décor, offering a sense of calmness that creates favourable conditions for interacting with art - the many paintings and design albums collected there.

V-Care, the latest product from Kusch+Co, was the star of our new showroom.  The chair won the prestigious Red Dot Design Award 2022 for its unique design. It was designed by Justus Kolberg, whose motto goes: "with sensitive intelligence to innovative simplicity". The V-Care is an expression of human-centric approach to design, and its name speaks for itself: “we care about your comfort”. Incorporating antibacterial qualities into the seat shell is Kusch+Co’s response to users’ heightened sense of hygiene in post-pandemic public- and workspaces.

Visitors were keen to see and test the flagship products of both our brands. As we talked, they were often impressed by the design and quality of Creva Desks from Kusch+Co, a product that transfers the aesthetics of home furniture design into the office. As for Nowy Styl’s offer, the cosy Tilkka armchairs and sofas attracted particular attention - said Bartosz Karasiński, Export Director, VP – Extended Board Member.


Some of the many products that could be seen in our showroom during the event are:

• CS5040 desks (Nowy Styl) equipped with smart solutions.
• Souly chair (Nowy Styl) that embodies excellent design and a less-waste approach. 
• Creva Soft Seating (Kusch+Co) - sofas that offer a new perspective on designing living rooms, lobbies and cafes.
• Embla chair (Kusch+Co) - a visually light and comfortable chair made entirely of beech wood.